Jerry Rouleau
________________________________________
Jerry Rouleau is the owner of a public relations and marketing firm, J. Rouleau & Associates, based
in Terryville, CT. Jerry has been involved in the housing industry for over 25 years and specializes in
working with builders, housing companies and building product suppliers.
Over 8,000 housing sales professionals have gone through his sales & marketing seminars & workshops. In
addition to training and consulting he also specializes in public relations. In the past 10 years, Jerry has
created over 26 million dollars in free publicity for the system built housing industry and won over 15 awards
for their clients plus received 13 sales & marketing awards for the
most creative public relations campaign. He is also a past recipient of the S.A. Walters Chairman’s Award.
Jerry is also the originator and creator of the Jan’s House of Hope tour. Jan’s House of Hope was a fund
raising project, which involved building a 3100 sq ft home on a barge. The fully furnished home complete
with 3 car garage, car in the driveway and fenced in landscaped yard toured seven cities on the east coast.
The tour generated over 15 million dollars of publicity for cancer awareness in a two-month period. Jerry is
the founder and President of the National Cancer Awareness Foundation.
Jerry is a member of the following organizations: NAHB National Association, of Home Builders, BSC Building
Systems Council, NSMC National Sales and Marketing Council, ILBA International Log Builders Association,
TFBC Timber Frame Business Council, TFG Timber Framers Guild, MBSA Modular Building System
Association, SIPA Structural Insulated Panel Association, Construction Writers Association and the NSA
National Speakers Association.
Jerry's Seminar Topics
Scott Rouleau
________________________________________
Scott Rouleau is manager of PR & Marketing at J.Rouleau & Associates LLC, and has been involved in the
housing industry for over 12 years (though growing up in the industry, he feels it’s in his blood). His depth
of experience and knowledge is enviable – he’s worked in sales and marketing for housing companies on
the customer side as well as the corporate side, and has built a reputation as dedicated, tenacious and an
innovative thinker.
Over the years, Scott has worked on several feature home projects, securing over $2.8 million in client
product placements in 2005 & 2006 alone. He also provides large and small corporate-level sales and
marketing consulting, including his highly regarded mystery shopping programs. With his extensive industry
experience, Scott’s PR campaigns create one-of-a-kind media opportunities for his clients. His campaigns
have been featured in top home shelter and national publications including Inc. Magazine, Men’s Journal,
Timber Homes Living, Lakestyle Magazine, Cottage Style Magazine, American Dream Home Magazine,
numerous in-flight publications, as well as on MSNBC and CNN, among others.
Scott is a passionate European car fan, and has been involved in several restoration projects, including
most recently bringing a 1974 BMW 2002 back to life after nearly a decade in an Oklahoma barn. Contact
Scott: s.rouleau@sbcglobal.net
Scott Stroud
________________________________________
Scott has been involved in the business of marketing, designing, selling and building homes for over 30
years. He began framing houses shortly after school and went on to become an award-winning log home
builder/dealer outside his hometown of Louisville, KY. For the past 13 years he has directed sales and
marketing organizations within the housing industry, and has been active in the Building Systems Council of
the NAHB.
A proficient sales trainer and marketing consultant, Scott brings his previous experience as a new home
dealer, sales manager, contractor and designer to J. Rouleau & Associates and to BuilderRadio.com. Many
of the issues that will be addressed in our programs are ones that Scott has faced first hand, making him
well-suited for his role as moderator and program director.
Scott Stroud's Seminar Topics
Rob Knight
________________________________________
Robert Knight has played a managerial role in the housing industry since 1981. He has been General
Manager, Controller, and President of Yankee Barn Homes [a leading timber frame manufacturer], as well
as part owner. He has also consulted in the log home industry. He has run different businesses for 30 years
and been involved with the sale, purchase, and financing of several of them. He brings a wealth of real
world operational and financial experience. He has been involved with all aspects of sales and marketing
including building two model homes.
He has participated in many professional programs and seminars offered by the NAHB, the Building
Systems Council, and the Timber Framers Guild Business Council and has Certified Sales Professional
designation from the NAHB.
He graduated from Dartmouth College with distinction and studied accounting and finance at Plymouth State
University’s graduate school. In addition to his professional pursuits, he is a competitive marathoner and
skier.
Rob is part of the J. Rouleau & Associates, LLC team and focuses on the business sale and ownership
transition services.
________________________________________
Jerry Rouleau is the owner of a public relations and marketing firm, J. Rouleau & Associates, based
in Terryville, CT. Jerry has been involved in the housing industry for over 25 years and specializes in
working with builders, housing companies and building product suppliers.
Over 8,000 housing sales professionals have gone through his sales & marketing seminars & workshops. In
addition to training and consulting he also specializes in public relations. In the past 10 years, Jerry has
created over 26 million dollars in free publicity for the system built housing industry and won over 15 awards
for their clients plus received 13 sales & marketing awards for the
most creative public relations campaign. He is also a past recipient of the S.A. Walters Chairman’s Award.
Jerry is also the originator and creator of the Jan’s House of Hope tour. Jan’s House of Hope was a fund
raising project, which involved building a 3100 sq ft home on a barge. The fully furnished home complete
with 3 car garage, car in the driveway and fenced in landscaped yard toured seven cities on the east coast.
The tour generated over 15 million dollars of publicity for cancer awareness in a two-month period. Jerry is
the founder and President of the National Cancer Awareness Foundation.
Jerry is a member of the following organizations: NAHB National Association, of Home Builders, BSC Building
Systems Council, NSMC National Sales and Marketing Council, ILBA International Log Builders Association,
TFBC Timber Frame Business Council, TFG Timber Framers Guild, MBSA Modular Building System
Association, SIPA Structural Insulated Panel Association, Construction Writers Association and the NSA
National Speakers Association.
Jerry's Seminar Topics
Scott Rouleau
________________________________________
Scott Rouleau is manager of PR & Marketing at J.Rouleau & Associates LLC, and has been involved in the
housing industry for over 12 years (though growing up in the industry, he feels it’s in his blood). His depth
of experience and knowledge is enviable – he’s worked in sales and marketing for housing companies on
the customer side as well as the corporate side, and has built a reputation as dedicated, tenacious and an
innovative thinker.
Over the years, Scott has worked on several feature home projects, securing over $2.8 million in client
product placements in 2005 & 2006 alone. He also provides large and small corporate-level sales and
marketing consulting, including his highly regarded mystery shopping programs. With his extensive industry
experience, Scott’s PR campaigns create one-of-a-kind media opportunities for his clients. His campaigns
have been featured in top home shelter and national publications including Inc. Magazine, Men’s Journal,
Timber Homes Living, Lakestyle Magazine, Cottage Style Magazine, American Dream Home Magazine,
numerous in-flight publications, as well as on MSNBC and CNN, among others.
Scott is a passionate European car fan, and has been involved in several restoration projects, including
most recently bringing a 1974 BMW 2002 back to life after nearly a decade in an Oklahoma barn. Contact
Scott: s.rouleau@sbcglobal.net
Scott Stroud
________________________________________
Scott has been involved in the business of marketing, designing, selling and building homes for over 30
years. He began framing houses shortly after school and went on to become an award-winning log home
builder/dealer outside his hometown of Louisville, KY. For the past 13 years he has directed sales and
marketing organizations within the housing industry, and has been active in the Building Systems Council of
the NAHB.
A proficient sales trainer and marketing consultant, Scott brings his previous experience as a new home
dealer, sales manager, contractor and designer to J. Rouleau & Associates and to BuilderRadio.com. Many
of the issues that will be addressed in our programs are ones that Scott has faced first hand, making him
well-suited for his role as moderator and program director.
Scott Stroud's Seminar Topics
Rob Knight
________________________________________
Robert Knight has played a managerial role in the housing industry since 1981. He has been General
Manager, Controller, and President of Yankee Barn Homes [a leading timber frame manufacturer], as well
as part owner. He has also consulted in the log home industry. He has run different businesses for 30 years
and been involved with the sale, purchase, and financing of several of them. He brings a wealth of real
world operational and financial experience. He has been involved with all aspects of sales and marketing
including building two model homes.
He has participated in many professional programs and seminars offered by the NAHB, the Building
Systems Council, and the Timber Framers Guild Business Council and has Certified Sales Professional
designation from the NAHB.
He graduated from Dartmouth College with distinction and studied accounting and finance at Plymouth State
University’s graduate school. In addition to his professional pursuits, he is a competitive marathoner and
skier.
Rob is part of the J. Rouleau & Associates, LLC team and focuses on the business sale and ownership
transition services.
| © 2007 J. Rouleau & Associates LLC PO Box 30 Terryville, CT 06786 860.585.0223 Fax 860.589.7396 All rights reserved. No portion of this website, nor any content contained herein, may be copied or reproduced for distribution without the express written consent of the publishers. |
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We shall require a substantially new manner of thinking
if mankind is to survive. ~Albert Einstein
if mankind is to survive. ~Albert Einstein
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